The revival of 90’s fashion that has not slowed down yet, furthermore a down jacket that can be said to be a true hit for the 2020 winter season has appeared from BEAMS.

The brand “FIRST DOWN” that swept the streets of NY and Japan at that time with a style that fuses the urban mood with the outdoors, and is well known among streetwear fans.

This classic down jacket, which can be said to be the icon of the brand, is boldly painted by the artist “TOYO HORIUCHI” who lives in NY, the birthplace of First Down.

Featured 90’s revival wear. The mountain print has a big impact.

MOUNTAIN PAINTING REVERSIBLE DOWN JACKET　¥63800

The reversible down jacket was originally a big hit in Japan, because it was used by famous rappers in the 90’s and swept the streets of NY. This revival is the result of a collaboration between the brand’s iconic item and TOYO HORIUCHI, who creates hand painted depictions of mountains.

The mountain painting is boldly printed on the entire surface which as well as modern specifications gives it an impactful appearance. This is an effective revival of a 30 year old classic. 660FP down is used so the heat retention is perfect.

Furthermore, the reversible lining is all black and has a highly versatile coloring.

An art show will be held to commemorate the launch of the Mountain Painting.

To commemorate the release of this down, an art show “TOYA HORIUCHI FOR FIRST DOWN” will be held at “Beams T Harajuku”, which also displays and sells TOYA HORIUCHI’s mountain paintings.

In addition to down jackets, clothing with artwork will be on sale, so be sure to check it out as well.

■ TOYO HORIUCHI FOR FIRST DOWN

Date: December 18, 2020 (Friday) ~

Venue: BEAMS T Harajuku

tel: 03-3470-8601

https://www.beams.co.jp