New brand Яeft has been launched! Unique mountain walking wear by 3 left handers!
Axesquin designer Shinji Yanagiya, Bamboo Shoot director Kazuhiko Kai and stylist Fumihiko Okabe have joined hands to create this new mountain walking brand!
Exciting new brand with the vest as their key item!
The brand name is Яeft which is taken from all 3 of the founders being left handed. This relative uniqueness is reflected in the individuality of their design. The main theme is layering with the vest as their primary item. They have carefully designed 5 products that can be changed into 3 different styling’s to suit the weather.
The first layer is a fishing style vest.
CLASSIC MOUNTAIN HIKER VEST ¥22680
The main component to their layering theme is this hiking vest with a fishing vest aesthetic. While assuming that users will have a backpack and can be expanded upon with three items, an under shirt, anorak parka and a primaloft jacket.
The brands main color is turquoise which is used for the name tag and embroidery. The R is reversed which is another representation of the 3 left handed founders.
A military style layering system.
CLASSIC STAND COLLAR LONG SLEEVE SHIRT ¥15120
This stand collar shirt features snap buttons to prevent the collar from interfering with the layering. It is also water repellant and quick drying, accented with a turquoise zipper on the chest pocket.
CLASSIC MOUNTAIN ANORAK ¥23220
An anorak parka that features a long double zipper and asymmetrical pockets that allows for easy access to the inner vest pockets.
PRIMALOFT HOODED JACKET ¥39420
This high quality primaloft jacket is lightweight and has excellent heat retention. Nylon cloth that is both wind and water resistant is used for the outer and inner lining, and the hood is removable with a zipper.
ANKLE LENGTH WIDE PANT ¥17280
These two tack wide leg pants have the thickness of Judo wear, and the hem and waist use a co-fabric cord. All of the launch items fuse functionality with elite design aesthetic that could only be possible through the combined efforts of 3 outdoor fashion experts. We look forward to seeing their upcoming items this Autumn Winter season.
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