A pop-up event selling recycled denim will be held by recycled clothing shop “Bring”, and “Itonami”, a denim brand.

6 months ago

A pop-up event by the denim brand “ITONAMI” with the keyword “nurturing people, things, and their relationship” will be held from April 6th (Wednesday) until 10th (Sun) at the directly managed shop of “BRING” in Ebisu.

For the pop-up event, Itonami has traveled all over the country to collect worn-out denim and develop items from the leftovers as part of project “FUKKOKU” that re-produces new items. They sell anti-hair denim that has been fluffed with a special machine and revived to a cotton state.

Even though they use used denim collected from individuals and groups, there is no damage to the coveralls and denim because they are made using a newly recycled fabric. Still, it has the softness that fits your body from the moment you put it on that is unique to vintage worn clothing.

Indigo dyeing workshops will be held on the weekend of the 9th (Sat) and 10th (Sun). If you bring your own clothes, you can try indigo dyeing with your own hands (advance reservation required).

Bring that helps to add recycled items to everyone’s wardrobe and Itonami that spins denim for the next generation. You can feel the importance of clothes inherited from the past through this pop-up born from the shared vision of both parties.


【Event schedule】

Date: April 6th (Wednesday) -April 10th (Sunday), 2022

Venue: BRING EBISU (1F, Osawa Building, 2-9-8 Ebisu Nishi, Shibuya-ku, Tokyo)


[Indigo dyeing workshop]

Date: April 9th (Sat) -April 10th (Sun), 2022

Time: 12: 00 ~, 13: 00 ~, 14: 00 ~, 15: 00 ~ (up to 3 people per slot) Participation fee: ¥ 3000 per item

Form to apply: forms.gle/Gc34FE7AMwkHUSgGA

* Please only bring items made of natural fibers (shoes are also acceptable)