The first Japanese flagship store from Swiss brand “On” will open in the spring of 2022 on Cat Street in Shibuya, Tokyo.

1 year ago

Swiss footwear and apparel brand “On” opens their first Flagship shop in Japan’s to be named “On Tokyo”! It is scheduled to open in the spring of 2022 on the famous ‘Cat Street’ that connects Shibuya and Harajuku in Tokyo.

On is a popular brand that supports a wide range of activities, from full-scale running shoes for athletes to sports sneakers for the city and trekking shoes. In recent years, they have also developed an apparel which is now starting to gain a lot of momentum.

The new flagship store in Tokyo from On is their second directly managed store in the world after “On NYC” which opened in New York, USA in December 2020. This will be the first store to open in the Asia Pacific region.

The inside of the store is covered with the technology “Magic Wall” that can analyze your running style, and it is equipped with the latest technology that means you can instantly find shoes that suit your running style with just a few steps.

You can enjoy stress shopping, as you don’t have to change your shoes while the shoe boxes are scattered around you like in a conventional fitting.

In addition, the fitting room where you can try out the apparel collection creates a relaxing space where you can feel the refreshing scent and sound of Switzerland.

In addition, there is an exhibition of 3D printed objects scanned from actual rocks in the Engadin Valley in the Swiss Alps, and you can see detailed information by holding your smartphone over the objects and products.

The new flagship store is the first of its kind in Asia and is a near-future store that gives a hint of a new era for shopping. Whether you’re a veteran runner, want to start running, or find a shoe that really suits you, you can look forward to the opening next spring.


[On Tokyo]

Scheduled to open in the spring of 2022

Location: 5-17 Jingumae, Shibuya-ku, Tokyo

On official website: